Project

Art + Soul

Media

Print/ Digital

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Roles

Concept Thinking

Website Design

Social Media Content

Objective

The success of a photography exhibition 

and the design used to promote it, all hinges

on how well we translate our inner emotions and project them into the outer world. The goal was to bridge the gap between an artist's work and new potential fans via a platform to advertise the event.

Approach 

Interest was generated for this event by enhancing the material, adding evocative and intriguing text, and establishing a visual system that appeals to their specific audience. The logo isn't immediately understandable on purpose so that you will want to stop and try to decipher it.