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Project

Look S.F.

Chiantown

Team

Gloria Au

Tiffany Kuo

Objective

Chinatowns are a lens for people to experience Chinese culture. We strived to enlighten readers about the reality and fantasy behind America's first Chinatown. Reality focused on the contributions of Chinese immigrants. Fantasy identified the American interpretation and influence involved. Most of Chinatown looks Chinese, but what was genuine, and what got lost in translation?

Approach 

This publication is a time capsule that follows our exploration into the fabric of this neighborhood. Our process was to question, learn, and share a visual narrative. We discovered that the early development of Chinatown was designed by Americans. The Chinese architectural elements were the fantasy of the West. We used traditional Asian elements, and photography to express the reality of the neighborhood. 

Media

Editorial

Web Design

Roles

Concept Thinking

Illustration

Web Design

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Home page

We included a zoom out effect while scrolling for a interactive motion transition.

Location page

We illustrate the layout

of San Francisco Chinatown.

It is a modern approach for 

the map.

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Content page

A hidden message by the end of the page.

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