Project

Essence Weather

Media

UX/UI

Motion Design

Roles

Concept Thinking

Motion Graphic

Objective

Weather tracking is often oversaturated with information and can be heavily dull or technical. This app sought to meet the demand for a more custom or personal weather forecasting service. No more sitting through the report for every county around you, waiting to hear yours. The weather may be fixed but the way you access that information doesn't have to.

Approach 

The four circles within the logo show how many different aspects of the weather will be accounted for within this app. In addition, it's an introduction to the layout on the information page. The emphasis was on creating a concise and user-friendly experience, which was taken into account through every step of the minimalist design. The symbolism is stripped down to the bare minimum.