Project

MyHeritage

Objective

Rebranding of an online geneaology platform

that allows users to map their family trees, find relatives, and discover their own history. Overhaul brand identity and graphic elements to convey an intuitive understanding and spark awareness of MyHeritage company.

Approach 

History is inherently old school, and screams out for modernization. The new logo helps blend the notions of modernity and history, by connecting the DNA strand to the leaf. Bright orange was

a light hearted choice to attract new or younger clientele and to build community. Ultimately stepping away from the saftey net and towards

a thrill ride.

Media

Branding

Roles

Brand Idenity

Brand Guildline