Secure the brand's equity by reinforcing its value through additional graphic elements and packaging.
The graphic element behind the Japanese character helps translate its meaning which is echo. It expresses the product's complexity since the depth of flavor comes in waves like an echo.
Branding, Campaign and Product
Concept Thinking, Packaging Design and Motion Design
To establish a presence for Hibiki whiskey in the U.S. market. Representation of the meaning and value behind the brand needed to be effectively conveyed to high-end western customers.